During the past week I have been in contact with Brilliant Earth, an ethically and environmentally responsible company that is setting a new standard for the jewelry industry.
“Brilliant Earth is one of the fastest growing ecommerce jewelers in the world, and the leader in ethical origin fine jewelry. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. We are a team of dedicated individuals with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.”
I did a writing exercise the aim of which was to explain what sets this company apart. I’m posting it here not only because I’m rather proud of it, but also because I respect this business and I’d like to spread the word about Brilliant Earth regardless of whether or not my communication with them continues.
“Where did this diamond come from?”
Do you ask yourself this question when you are shopping for an engagement ring, a holiday gift, a birthday surprise? Are you wondering if that shiny rock on your or your loved one’s finger was obtained with honesty and transparency, with fair wages and environmental responsibility? Or did it come to you through violence, abuse, and destruction?
In 2004, a newly engaged Beth Gerstein was shopping for a ring. She was picky. Everywhere she went, she asked retailers that very question: “Where did this diamond come from?”
Nobody seemed to know. Was the diamond high-quality? Yes. Was the setting well-crafted? Certainly. But how did the diamond get there? Nobody seemed to have a clue.
Beth was not okay with that. Are you?
Beth Gerstein founded Brilliant Earth with her business partner, Eric Grossberg, specifically in order to change this. Here is what sets our company apart:
- Our diamonds aren’t just conflict free; they’re beyond conflict free. We’re so committed to bringing you diamonds that are ethically sourced, sustainable, and environmentally friendly that the existing Kimberly Process certification isn’t strict enough for us. Only 0.01% of the world’s diamonds meet Brilliant Earth’s standards of quality and pure sourcing. That’s because we make sure that our diamonds are not only conflict-free, but free of all types of human rights abuses that might slip through the cracks and loopholes of existing certification standards. We also make sure that they’re environmentally responsible and 100% traceable to their point of origin.
- We focus heavily on recycling both diamonds and precious metals, in order to avoid unnecessary mining. When we recycle metals – such as gold, silver, platinum, and palladium – we also re-refine them. That means they are reduced back to their pure elements and become identical in quality to newly mined metals.
- Many of our diamonds are lab-created here in the United States. In the lab, they’re grown using technology that mimics the conditions under which diamonds naturally form. The end result is an eco-friendly diamond that is in every way identical to a natural mined diamond.
- We request SCS Global Services to audit our supply chain to guarantee the recycled content of our precious metals, the traceability of our diamonds, and other ethical standards.
Brilliant Earth is unique in that we’re actively changing the diamond industry for the better. We bring you the most gorgeous, high-quality, perfect diamonds you will find, but with one difference: when you ask us where your diamond came from, we have an answer ready.
Please note that the information above is not in any way endorsed, published, or approved by Brilliant Earth, nor was it written by a Brilliant Earth public relations specialist or any other Brilliant Earth employee. It was a writing exercise only – just an opportunity for me to take a crack at writing promotional material.